Hi, I’m Hollie 👋

Young woman with long, straight hair, earrings, and a nose ring, smiling and resting her chin on her hand, sitting at a terrazzo table with a laptop and a beige booth.

I'm a freelance surface pattern designer and illustrator creating joyful prints for fashion, lifestyle and children's brands.

Originally from the UK and now based in Vancouver, BC, I've spent over 20 years designing prints that bring products to life—from playful kidswear and colourful womenswear to home and lifestyle collections.

WORK WITH ME
Colorful dresses with floral patterns hanging on a rack, featuring yellow, purple, pink, orange, and blue colors.

About Me

Before launching Holden Collective, I was Senior Print Designer at JoJo Maman Bébé in the UK. Today I partner with brands across Canada, the UK and beyond to create fresh, commercial artwork that's full of colour, personality and wearability.

Whether you're building a seasonal collection, looking for licensed artwork, or need bespoke print design, I'd love to help.

Let's make something people can't wait to wear.

CHECK OUT MY WORK
Three children, two girls and one boy, are lying down on a soft beige blanket. The girl with dark hair is smiling at the camera, while the girl with brown hair is looking directly with a slight smile, dressed in festive pajamas with holiday motifs. The boy, wearing Christmas-themed pajamas, is lying partly out of the frame, resting his head on his hand.
Two women smiling outdoors in bright sunlight, wearing sunglasses and summer dresses with floral patterns, surrounded by greenery.
Childrens raincoats with bunny and carrot pattern hanging on white hangers, and a pair of small gray rain boots hanging on a wooden rod in a closet.
A young girl smiling and holding an adult's hand. She is wearing a sleeveless outfit with a palm tree pattern and is outdoors on a stone surface.
Two women walking arm-in-arm on a beach, wearing matching colorful, tropical-patterned dresses. One woman has long dark hair, the other has medium brown hair. The woman with long hair is holding a pink woven bag.

Helping fashion and lifestyle brands create joyful, commercially successful prints.

Black background with the word 'SMASH' in large white letters, with 'IT' and 'ESS' integrated into the design.
Bambi & Birdie Pajama Co. logo with handwritten script font on black background.
Logo for Tofino Towel Co., featuring a surfboard and wave design, with the slogan 'Live Outside Love Inside'.
Graphic design with the words "Jojô" in large white text, surrounded by smaller words "maman" and "bébé" on a black background.
Logo for TU only at Sainsbury's, featuring large stylized 'TU' letters and smaller text.
Logo with a raccoon face icon and the text 'Leelou Lollipop' in stylized font.
The text 'Debenhams' in white font on a black background.
Logo for Lemon Ribbon Studio with the text 'LEMON RIBBON' in bold white letters and 'studio' in cursive white letters on a black background.
Text reading 'The Children's Peace' in a stylized white font on a black background.